Capstan Works

About Capstan Works

data-engineering-grade RevOps. We run your HubSpot like a warehouse-backed system, not a spreadsheet.

Capstan Works was founded on a single observation: most HubSpot problems are data problems wearing a reporting costume. The work is therefore data-engineering work, audits, migrations, integrations, and governed reporting, applied to the CRM rather than the warehouse alone.

The founder

Jesus O. is a senior HubSpot and RevOps engineer with years of hands-on portal work: data foundation audits, phased CRM migrations, workflow consolidation, and the kind of reporting that survives someone asking exactly how a number was built. The approach borrows directly from data engineering, idempotency, dependency ordering, versioned transformations, and applies it to systems most agencies treat as spreadsheets with a logo.

How we think about the work

Tools are not the differentiator; discipline is. Every engagement starts at the data layer and produces something fundable: a defect register, a migration plan, a governed reporting model. Nothing publishes, and nothing automates, on a foundation no one trusts.

Connect

Reach out on LinkedIn. To see the method in practice, read the field notes or browse anonymized case studies.

Start with the data layer.

Most HubSpot problems are data problems wearing a reporting costume. A Data Foundation Audit turns “the numbers feel off” into a prioritized, fundable backlog.

Explore the Data Foundation Audit